Payal Murthy https://www.payalmurthy.com/ Stories, Style & Strategy by Payal Murthy en Tue, 28 Jul 2026 20:22:43 GMT The Velvet Rope Is Gone: Why Hollywood's Biggest Names Are Going Direct — and What That Means for the Rest of Us https://www.payalmurthy.com/hollywood-power-players-direct-to-audience-strategy/ https://www.payalmurthy.com/hollywood-power-players-direct-to-audience-strategy/ Traditional Hollywood PR used to be the only game in town. Now, the industry's most influential players are quietly building their own pipelines directly to fans — and the shift is changing everything about how celebrity, credibility, and creative control actually work. Payal Murthy Entertainment Tue, 28 Jul 2026 20:22:43 GMT From Niche Expert to Cultural Force: Building a Personal Brand That Actually Travels https://www.payalmurthy.com/niche-expert-to-cultural-force-personal-brand-strategy/ https://www.payalmurthy.com/niche-expert-to-cultural-force-personal-brand-strategy/ Your expertise is valuable — but is it translatable? The difference between staying a well-kept secret and becoming a recognized name in your space often comes down to one thing: how intentionally you package what you already know. Here's the playbook. Payal Murthy Strategy Tue, 28 Jul 2026 20:22:43 GMT